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Loyola University Chicago Libraries

Business Administration

Locate business related resources, such as, articles, company profiles, and market research information.

Country Information

PEST & PESTEL Analysis

Country Culture/Etiquette

Passport GMID: Product Market Potential

  1. Select the Industries tab
  2. Choose the relevant broad industry category tab of your product
  3. Select the relevant sub-category
  4. Use the drop-down menu to choose Country Report
  5. Use the drop-down menu to select your chosen product
  6. Use the drop-down menu to select your chosen country and then click "Go"

Passport GMID: PEST Analysis

  1. Select the Economies tab
  2. Select the Economy, Finance, and Trade sub-tab
  3. Use the drop-down menu to choose Country Report
  4. Use the drop-down menu to select Economy, Finance, and Trade
  5. Use the drop-down menu to select your chosen country and then click "Go"

Passport GMID: Marketing to Your Consumer

  1. Select the Consumers tab
  2. Select the Lifestyles sub-tab
  3. Use the drop-down menu to choose Country Report
  4. Use the drop-down menu to select Lifestyles
  5. Use the drop-down menu to select your chosen country and then click "Go"