Below are some general resources in the disciplines of advertising, public relations, and marketing. Some are databases or journals, whereas others are tools used in the field to research customers, products, and industries.
Articles on advertising, marketing, brands and campaigns. It includes case studies on marketing campaign effectiveness, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
Provided by the Terry Fund.
Social media monitoring and engagement software. Search by keyword through Tweets, Reddit, Instagram and Facebook posts to create instant dashboards and follow trending issues over time. Limited to 4 concurrent users. Create an account for access using your Loyola ID.
Provided by the Terry Fund.
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