Loyola University Chicago Libraries

Communication: Advertising/PR

Electronic Resources

Reference Materials

Advertising Red Books-Agencies (Available Online)
Lewis Ready Reference
HF5805 .S72

Advertising Red Books-International Advertisers and Agencies
Lewis Ready Reference  (Available Online)
HF 5804 .S73

Advertising Red Books-Advertisers (Available Online)
Lewis Ready Reference
HF 5805 .S617 (Business Classifications)
HF5805 .S714 (Indexes)

America's Greatest Brands (5 vols)
Lewis Reference
HD 69 .B7 .A43

Bacon's Directories
Lewis Ready Reference
Newspaper - HD 59 .B32
Magazine - HD 59 .B31
Radio - HE 8696.8 .B332
TV/Cable - HE 8696.8 .B334

Encyclopedia of Advertising (3 vols)
Lewis Reference
HF 5803 .A38

Encyclopedia of Major Marketing Campaigns (2 vols)
Lewis Reference
HF 5837 .E53

Lifestyle Market Analyst
Lewis Ready Reference
HF 5415.33 .U6 .L54

Market Share Reporter
Online Resource
EBOOK Gale Directory Library

SRDS Advertising Source (Available Online)
Lewis Reference
Consumer Magazine - HF5905 .S725
Newspaper - HF5905 .S73
Radio - HF 5905 .S74
TV & Cable - HF 5905 .S74

Advertising Periodicals

Below are a list of commonly used advertising periodicals.  For further information on how to access them, please contact the Reference Desk.

Advertising Age
Available in print and electronic

Brandweek
Available in print and electronic

Consumption, Markets & Culture
Electronic Only

International Journal of Advertising
Available in print and electronic

International Journal of Market Research
Available in print and electronic

Journal of Advertising
Available in print and electronic

Journal of Advertising Research
Available in print and electronic

Journal of Consumer Psychology
Available in print and electronic

Journal of Consumer Culture
Electronic Only

Journal of Consumer Research
Available in print and electronic

Journal of Marketing Communications
Electronic Only

MediaWeek
Available in print and electronic