Research Guides: Communication: Advertising/PR

Electronic Resources

ABI/ INFORM
This resource contains content on more than 60,000 companies as well as executive profiles, reports on market conditions, and in-depth case studies of global business trends.
Ad$pender
Ad$pender monitors advertising expenditure information for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. You can search for information based on category, company name, subsidiary and brand. Spenders can be ranked by category, company name, brand and more.

Ad*Access
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

AdForum
AdForum.com is an information provider focused on the global advertising industry. It partners with the trade press worldwide, advertising award shows, to provide access to information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
Business Source Complete
Business Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Many of the reports are published by Datamonitor.
Communication & Mass Media Complete
Includes indexing and abstracts for over 370 journals related to communication and mass media, and selected coverage of over 230 more, for a combined coverage of over 600 titles. Full text for more than 240 journals.
Encyclopedia of Associations
Encyclopedia of Associations: National Organizations of the U.S. (46th ed.) and Encyclopedia of Associations: International Organizations. (45th ed.) Both reference titles are through the Gale Directory Library.
Factiva
Factiva provides national and international content, including the Dow Jones and Reuters newswires, as well as The Wall Street Journal. It provides timely information from financial quotes, market data, newspapers, companies and industry news. Users can conduct in-depth research on companies, industries and regional affairs. There are 22 language interfaces and over 100 countries with multilingual content from more than 8,000 sources.
IBIS World Industry Market Research
Provides 25 to 45-page downloadable industry reports for all 5-digit NAICS codes. Reports can be searched by keyword or NAICS codes, or browsed by sector.

This resource is funded by the generosity of John and Terese Terry (Loyola class of 1959).
Mintel Reports
Unique reports on consumer, media and market research. Create a profile with your @luc.edu email address to get started.
MRI+ (Mediamark Research & Intelligence)
MRI+ consolidates many of the databases used to evaluate magazines or seeking directory and editorial information. Choose the Register for Free link to create a profile using your @luc.edu email address to get started.

To register copy and paste this link into your browser: http://flagship.luc.edu/login?url=http://flagship.luc.edu/loggedin/mri.html
Passport GMID
Euromonitor International's Global Market Information Database provides global business intelligence on industries, countries, and consumers. It offers inegrated access to statistics, reports, insightful comment and business information sources.
PrivCo
PrivCo is a source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies. PrivCo focuses on private company financial data, including M&A activity, investor information, and private equity and venture capital data, all very interconnected. The databases covers of over 200,000 private companies, 11,000 investors, and nearly 80,000 private market deals.
Simmons OneView
Simmons OneViewSM is an innovative decision-making system that serves as the primary platform for providing marketers with access to the entire Simmons product suite and proprietary analytic tools. This resource works best on Microsoft Internet Explorer or Firefox. This resources is limited to ten simultaneous users.
SimplyAnalytics (previously SimplyMap)
A web-based mapping application that creates professional quality thematic maps and reports using demographic, business, and marketing data. To access, first create a personal workspace. Be sure to view the tutorial video for additional training.

Limited to 10 simultaneous users.
SRDS (Standard Rate & Data Service)
SRDS provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other information for a variety of advertising media, including radio, television, newspapers, and magazines.
Standard & Poor's NetAdvantage
Provides a comprehensive source of investment information and analysis on industries and companies. Includes stock, bond, and mutual fund guides and reports; earnings and dividends reports; company information; industry surveys; and directories.
Statista
Statista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.
Vanderbilt Television News Archive
Indexes evening network news broadcasts from 1968 to the present with streaming video for broadcasts from NBC and CNN (broadcasts from other networks only available with payment)
WARC
Provides access to over 45,000 papers, case studies and news summaries from over 40 international marketing and advertising sources.
Winmo (formerly Redbooks)
Contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising.

Advertising Periodicals

Below are a list of commonly used advertising periodicals and journals. Click on the title to view the record in the library catalog. Unless otherwise indicated, the journals are available both in print and electronic formats. For further information on how to access them, please contact the Reference Desk.

Advertising Age

Brandweek

Consumption, Markets & Culture
(Electronic only)

International Journal of Advertising

International Journal of Market Research

Journal of Advertising

Journal of Advertising Research

Journal of Consumer Psychology

Journal of Consumer Culture
(Electronic only)

Journal of Consumer Research

Journal of Marketing Communications
(Electronic only)

MediaWeek

Reference Materials

Advertising Red Books-Agencies (Available Online)
Lewis Ready Reference
HF5805 .S72

Advertising Red Books-International Advertisers and Agencies
Lewis Ready Reference (Available Online)
HF 5804 .S73

Advertising Red Books-Advertisers (Available Online)
Lewis Ready Reference
HF 5805 .S617 (Business Classifications)
HF5805 .S714 (Indexes)

America's Greatest Brands (5 vols)
Lewis Reference
HD 69 .B7 .A43

Bacon's Directories
Lewis Ready Reference
Newspaper - HD 59 .B32
Magazine - HD 59 .B31
Radio - HE 8696.8 .B332
TV/Cable - HE 8696.8 .B334

Encyclopedia of Advertising (3 vols)
Lewis Reference
HF 5803 .A38

Encyclopedia of Major Marketing Campaigns (2 vols)
Lewis Reference
HF 5837 .E53

Lifestyle Market Analyst
Lewis Ready Reference
HF 5415.33 .U6 .L54

Market Share Reporter
Online Resource
EBOOK Gale Directory Library

SRDS Advertising Source (Available Online)
Lewis Reference
Consumer Magazine - HF5905 .S725
Newspaper - HF5905 .S73
Radio - HF 5905 .S74
TV & Cable - HF 5905 .S74

Loyola University Chicago Libraries

Communication: Advertising/PR

Resources in Advertising & Public Relations

Electronic Resources

Advertising Periodicals

Reference Materials