Below are some general resources in the disciplines of advertising, public relations, and marketing. Some are databases or journals, whereas others are tools used in the field to research customers, products, and industries. Unsure where to start? Use the dropdown in the Advertising/PR tab to find resources for Industry Research, Company Information, or Target Markets.
Below are a list of commonly used advertising periodicals and journals. Click on the title to view the record in the library catalog. Unless otherwise indicated, the journals are available both in print and electronic formats. For further information on how to access them, please contact the Reference Desk.
Consumption, Markets & Culture
Journal of Consumer Culture
Journal of Marketing Communications
Advertising Red Books-Agencies (Available Online)
Advertising Red Books-International Advertisers and Agencies
Advertising Red Books-Advertisers (Available Online)
America's Greatest Brands (5 vols)
Encyclopedia of Advertising (3 vols)
Encyclopedia of Major Marketing Campaigns (2 vols)
Lifestyle Market Analyst
Market Share Reporter
SRDS Advertising Source (Available Online)