Online Resources for Target Market Data
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AdForumAdForum.com is an information provider focused on the global advertising industry. It partners with the trade press worldwide, advertising award shows, to provide access to information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
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MeltwaterMeltwater Social Media Analytics allow searchers to comb through tweets, Instagrams, Facebook posts and more. Create instant dashboards, search for keywords and accounts, or follow trending issues over time. This resources is limited to 5 simultaneous users. Passwords and URL available after logging in with LUC user ID and password.
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Mintel ReportsUnique reports on consumer, media and market research. Create a profile with your @luc.edu email address to get started.
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MRI+ (Mediamark Research & Intelligence)MRI+ consolidates many of the databases used to evaluate magazines or seeking directory and editorial information. Choose the Register for Free link to create a profile using your @luc.edu email address to get started.
To register copy and paste this link into your browser: http://flagship.luc.edu/login?url=http://flagship.luc.edu/loggedin/mri.html -
Simmons OneViewSimmons OneViewSM is an innovative decision-making system that serves as the primary platform for providing marketers with access to the entire Simmons product suite and proprietary analytic tools. This resource works best on Microsoft Internet Explorer or Firefox. This resources is limited to ten simultaneous users.
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SimplyAnalytics (previously SimplyMap)A web-based mapping application that creates professional quality thematic maps and reports using demographic, business, and marketing data. To access, first create a personal workspace. Be sure to view the tutorial video for additional training.
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SRDS (Standard Rate & Data Service)SRDS provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other information for a variety of advertising media, including radio, television, newspapers, and magazines.
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StatistaStatista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.
Subject Specialist
Yolande Wersching
Contact:
Lewis Library
25 E. Pearson, Room 612
Chicago, IL 60611
312-915-6623
ywersch@luc.edu
Links:
Profile & Guides
Subjects:
Pastoral Studies
25 E. Pearson, Room 612
Chicago, IL 60611
312-915-6623
ywersch@luc.edu
Links:
Profile & Guides
Subjects:
Pastoral Studies
3129156623
Subjects:Communication
Online Resources for Identifying Target Market
It is important to remember that the focus of marketing is people. The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts. It is good to ask yourself....
- Who are your customers?
- To whom will this product appeal