Research Guides: Communication: Target Market

Identifying Target Market

It is important to remember that the focus of marketing is people. The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts. It is good to ask yourself....

Who are your customers?
To whom will this product appeal

Online Resources for Target Market Data

AdForum This link opens in a new window
AdForum.com is an information provider focused on the global advertising industry. It partners with the trade press worldwide, advertising award shows, to provide access to information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
Meltwater This link opens in a new window
Meltwater Social Media Analytics allow searchers to comb through tweets, Instagrams, Facebook posts and more. Create instant dashboards, search for keywords and accounts, or follow trending issues over time. This resources is limited to 5 simultaneous users. Passwords and URL available after logging in with LUC user ID and password.
Mintel Reports This link opens in a new window
Unique reports on consumer, media and market research. Create a profile with your @luc.edu email address to get started.
Simmons Insights This link opens in a new window
Simmons OneViewSM is an innovative decision-making system that serves as the primary platform for providing marketers with access to the entire Simmons product suite and proprietary analytic tools. This resource works best on Microsoft Internet Explorer or Firefox. This resources is limited to ten simultaneous users.
SimplyAnalytics (previously SimplyMap) This link opens in a new window
A web-based mapping application that creates professional quality thematic maps and reports using demographic, business, and marketing data. To access, first create a personal workspace. Be sure to view the tutorial video for additional training.

Limited to 10 simultaneous users.
SRDS (Standard Rate & Data Service) This link opens in a new window
SRDS provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other information for a variety of advertising media, including radio, television, newspapers, and magazines.
Statista This link opens in a new window
Statista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.

Loyola University Chicago Libraries

Communication

Identifying Target Market

Online Resources for Target Market Data