Loyola University Chicago Libraries

Communication: Target Market

Online Resources for Target Market Data

Subject Specialist

Yolande Wersching's picture
Yolande Wersching
Contact:
Lewis Library
25 E. Pearson, Room 612
Chicago, IL 60611
312-915-6623
ywersch@luc.edu

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Subjects:
Pastoral Studies
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Subjects:Communication

Online Resources for Identifying Target Market

It is important to remember that the focus of marketing is people.  The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts.  It is good to ask yourself....

  • Who are your customers?    
  • To whom will this product appeal