Access to a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
Articles on advertising, marketing, brands and campaigns. It includes case studies on marketing campaign effectiveness, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
Loyola University Chicago Libraries
Cudahy Library · 1032 W. Sheridan Rd., Chicago, IL 60660 · 773.508.2632
Lewis Library · 25 E. Pearson St., Chicago, IL 60611 · 312.915.6622
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