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Loyola University Chicago Libraries

Business Administration

Locate business related resources, such as, articles, company profiles, and market research information.

Identifying Target Market

It is important to remember that the focus of marketing is people.  The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts.  It is good to ask yourself....

  • Who are your customers?    
  • To whom will this product appeal

Online Resources for Target Market Data