Brand Catalyst
- MRI-Simmons This link opens in a new windowData on consumer buying habits and preferences, demographic characteristics, and media usage from the annual National Consumer Survey. Create customized reports analyzing the demographic and psychographic characteristics of product users and media behavior. Coverage: most recent data available is two years old. Limited to 10 concurrent users.
1. After opening MRI Simmons, click on the Launch 1.0 button on the top of the page.
2. Next, use the Catalyst drop down menu to select Brand Catalyst.
3. In the drop down ALL menu in the search bar, open the Dictionary and then click on Brand Catalyst.
4. Type in the name of your brand/company.
5. Make sure to select the BRAND COSUMER rather than BRAND PROSPECT or NON-PROSPECT.
6. Click explore to generate a consumer report on your brand.
- Statista This link opens in a new windowStatistics, reports, infographics, and surveys on business, media, finance, politics and a wide variety of topics. Includes industry and consumer reports, market outlooks, and country reports. Coverage: focus is on current (not historical) statistics.
If you are unable to find your brand in MRI Simmons, you may be able to find data and consumer information in Statista.