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Loyola University Chicago Libraries

Business Administration

Locate business related resources, such as, articles, company profiles, and market research information.

Brand Catalyst

1. After opening MRI Simmons, click on the Launch 1.0 button on the top of the page. 

2. Next, use the Catalyst drop down menu to select Brand Catalyst.

3. In the drop down ALL menu in the search bar, open the Dictionary and then click on Brand Catalyst. 

4. Type in the name of your brand/company. 

5. Make sure to select the BRAND COSUMER rather than BRAND PROSPECT or NON-PROSPECT.

6. Click explore to generate a consumer report on your brand. 

If you are unable to find your brand in MRI Simmons, you may be able to find data and consumer information in Statista.