What we think of as the Company Name may actually be the Brand Name.
Kool Aid - Kraft Foods
Dove Soap - Lever Brothers Co.
Doritos - Frito Lay - Pepsico
Gillette - Proctor & Gamble
Access to a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
Provided by the Terry Fund.
Click the links below to view instructions on accessing company information in the databases:
The majority companies are classified as either public or private. Public companies sell stock, therefore anyone from the general public can buy shares and become an owner of the company. In addition, public comanpies are required by U.S. Securities and Exchange Commission to release information about their finances and operations.
Private companies do not sell stock to the general public. Stock is usually owned by the principles in the company, and as a result, they are not required to submit financial data to the SEC. These companies do not publish annual reports or share information about themselves to major business publishers. Therefore, information about private companies is generally difficult to find.
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