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Below are some general resources in the disciplines of advertising, public relations, and marketing. Some are databases or journals, whereas others are tools used in the field to research customers, products, and industries. Unsure where to start? Use the dropdown in the Advertising/PR tab to find resources for Industry Research,Company Information, or Target Markets.
ABI/ INFORMThis resource contains content on more than 60,000 companies as well as executive profiles, reports on market conditions, and in-depth case studies of global business trends.
AdForumAdForum.com is an information provider focused on the global advertising industry. It partners with the trade press worldwide, advertising award shows, to provide access to information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
Business Source CompleteBusiness Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Many of the reports are published by Datamonitor.
Communication & Mass Media CompleteIncludes indexing and abstracts for over 370 journals related to communication and mass media, and selected coverage of over 230 more, for a combined coverage of over 600 titles. Full text for more than 240 journals.
Encyclopedia of AssociationsEncyclopedia of Associations: National Organizations of the U.S. (46th ed.) and Encyclopedia of Associations: International Organizations. (45th ed.) Both reference titles are through the Gale Directory Library.
FactivaFactiva provides national and international content, including the Dow Jones and Reuters newswires, as well as The Wall Street Journal. It provides timely information from financial quotes, market data, newspapers, companies and industry news. Users can conduct in-depth research on companies, industries and regional affairs. There are 22 language interfaces and over 100 countries with multilingual content from more than 8,000 sources.
IBIS World Industry Market ResearchProvides 25 to 45-page downloadable industry reports for all 5-digit NAICS codes. Reports can be searched by keyword or NAICS codes, or browsed by sector.
This resource is funded by the generosity of John and Terese Terry (Loyola class of 1959).
Mintel ReportsUnique reports on consumer, media and market research. Create a profile with your @luc.edu email address to get started.
Passport GMIDEuromonitor International's Global Market Information Database provides global business intelligence on industries, countries, and consumers. It offers inegrated access to statistics, reports, insightful comment and business information sources.
PrivCoPrivCo is a source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies. PrivCo focuses on private company financial data, including M&A activity, investor information, and private equity and venture capital data, all very interconnected. The databases covers of over 200,000 private companies, 11,000 investors, and nearly 80,000 private market deals.
Simmons InsightsSimmons OneViewSM is an innovative decision-making system that serves as the primary platform for providing marketers with access to the entire Simmons product suite and proprietary analytic tools. This resource works best on Microsoft Internet Explorer or Firefox. This resources is limited to ten simultaneous users.
SimplyAnalytics (previously SimplyMap)A web-based mapping application that creates professional quality thematic maps and reports using demographic, business, and marketing data. To access, first create a personal workspace. Be sure to view the tutorial video for additional training.
Limited to 10 simultaneous users.
SRDS (Standard Rate & Data Service)SRDS provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other information for a variety of advertising media, including radio, television, newspapers, and magazines.
Standard & Poor's NetAdvantageProvides a comprehensive source of investment information and analysis on industries and companies. Includes stock, bond, and mutual fund guides and reports; earnings and dividends reports; company information; industry surveys; and directories.
StatistaStatista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.
Vanderbilt Television News ArchiveIndexes evening network news broadcasts from 1968 to the present with streaming video for broadcasts from NBC and CNN (broadcasts from other networks only available with payment)
WARCProvides access to over 45,000 papers, case studies and news summaries from over 40 international marketing and advertising sources.
Winmo (formerly Redbooks)Contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising.