Articles on advertising, marketing, brands and campaigns. It includes case studies on marketing campaign effectiveness, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
Provided by the Terry Fund.
Loyola University Chicago Libraries
Cudahy Library · 1032 W. Sheridan Rd., Chicago, IL 60660 · 773.508.2632
Lewis Library · 25 E. Pearson St., Chicago, IL 60611 · 312.915.6622
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