U.S. industry reports including key statistics and ratios, SWOT analysis, industry performance and outlook, competitive landscape, major companies, supply chain influences, market share concentration, key success factors, operating conditions, and trends.
This resource is funded by the generosity of John and Terese Terry (Loyola class of 1959).
Research reports on consumer markets and products in the United States. Includes related demographic data and analysis, market opportunities and strategies, and articles on trends in global consumer markets. Coverage: new reports added weekly. Create an account for access using your Loyola ID.
Statistics, reports, infographics, and surveys on business, media, finance, politics and a wide variety of topics. Includes industry and consumer reports, market outlooks, and country reports. Coverage: focus is on current (not historical) statistics.
Articles on advertising, marketing, brands and campaigns. It includes case studies on marketing campaign effectiveness, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
Data and information on advertisers and advertising agencies. Includes key contacts, ad spends, advertising expenditures by media type, brand name information, fiscal year-end and annual sales and more.
Data on consumer buying habits and preferences, demographic characteristics, and media usage from the annual National Consumer Survey. Create customized reports analyzing the demographic and psychographic characteristics of product users and media behavior. Coverage: most recent data available is two years old. Limited to 10 concurrent users.
View and create custom maps using Census data tables and dynamically add geographics and filters to create maps using tools such as the Census Business Builder and My Community Explorer
A mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census back to 1980, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing detailed information on over 20 million businesses. The premium MRI-SimmonsLOCAL consumer behavior dataset includes data on over 8,000 brands, hobbies, media habits, sports, psychographics, and MOSAIC market segments. Data is largely available down to the block group level, and custom locations can be created.
