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AdForum.com is an information provider focused on the global advertising industry. It partners with the trade press worldwide, advertising award shows, to provide access to information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
Meltwater Social Media Analytics allow searchers to comb through tweets, Instagrams, Facebook posts and more. Create instant dashboards, search for keywords and accounts, or follow trending issues over time. This resources is limited to 5 simultaneous users. Passwords and URL available after logging in with LUC user ID and password.
Simmons OneViewSM is an innovative decision-making system that serves as the primary platform for providing marketers with access to the entire Simmons product suite and proprietary analytic tools. This resource works best on Microsoft Internet Explorer or Firefox. This resources is limited to ten simultaneous users.
A web-based mapping application that creates professional quality thematic maps and reports using demographic, business, and marketing data. To access, first create a personal workspace. Be sure to view the tutorial video for additional training.
SRDS provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other information for a variety of advertising media, including radio, television, newspapers, and magazines.
It is important to remember that the focus of marketing is people. The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts. It is good to ask yourself....