Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Loyola University Chicago Libraries

Business Administration: Target Market

Locate business related resources, such as, articles, company profiles, and market research information.

Online Resources for Target Market Data

Subject Specialist

Profile Photo
Gabrielle (Abby) Annala, MBA - MLIS
Lewis Library
25 E. Pearson, Room 620
Chicago, IL 60611

Online Resources for Identifying Target Market

It is important to remember that the focus of marketing is people.  The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts.  It is good to ask yourself....

  • Who are your customers?    
  • To whom will this product appeal