Research Guides: Business Administration: Target Market

Identifying Target Market

It is important to remember that the focus of marketing is people. The term "target market" is used because that market - that group of people - is the "bull's "eye" at which you aim all your marketing efforts. It is good to ask yourself....

Who are your customers?
To whom will this product appeal

Online Resources for Target Market Data

AdForum
A searchable library of commercials, ad campaigns of all media types and a directory of advertising and marketing agencies. Also includes case studies, advertising awards information, industry news, and job resources. Coverage: 2000 - present. Limited to 10 concurrent users.
Limited to 10 concurrent users.
Statista
Statistics, reports, infographics, and surveys on business, media, finance, politics and a wide variety of topics. Includes industry and consumer reports, market outlooks, and country reports. Coverage: focus is on current (not historical) statistics.
Mintel Reports
Research reports on consumer markets and products in the United States. Includes related demographic data and analysis, market opportunities and strategies, and articles on trends in global consumer markets. Coverage: new reports added weekly. Create an account for access using your Loyola ID.
MRI-Simmons
Data on consumer buying habits and preferences, demographic characteristics, and media usage from the annual National Consumer Survey. Create customized reports analyzing the demographic and psychographic characteristics of product users and media behavior. Coverage: most recent data available is two years old. Limited to 10 concurrent users.
SimplyAnalytics
A mapping, analytics, and data visualization application with 200,000+ data variables, including demographic census data, 23 million+ businesses, and survey marketing & health data. To access, first create a personal workspace or log-in as a guest.
Limited to 10 simultaneous users.
Passport GMID
Access to a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
Provided by the Terry Fund.